Lesson 3: Choose a Buyer Who Aligns with Your Vision

When selling, look for a buyer who shares your values and will preserve your company’s culture and mission. Whether it’s a competitor, a private equity firm, or a strategic partner, ensure they’re committed to your employees and customers. Just as Brett prioritized his family’s security, you should prioritize your business’s future. Work with an M&A advisor to find the right match and negotiate terms that protect your legacy.

A Safe Landing: Plan for the Unexpected

Brett’s story is a stark reminder that even the most experienced skydivers—and business owners—can face unexpected challenges. His reserve parachute saved his life, but he knew it was a last resort. In business, your “reserve chute” might be a strong legal team, a diversified customer base, or a solid succession plan. These safety nets can make the difference between a successful sale and a crash landing.

Lesson 4: Have a Contingency Plan

Before you list your business, address potential risks. Clear up legal issues, ensure contracts are transferable, and maintain strong relationships with key stakeholders. Brett’s 1,000 jumps gave him the experience to handle a crisis, but he still needed a backup. Similarly, your years of running a business give you expertise—but a contingency plan ensures you’re ready for anything.

Soaring to New Heights

Brett Rose walked away from his near-fatal jump with a renewed focus on what mattered most. For business owners, selling your company is a chance to take flight into a new chapter—whether that’s retirement, a new venture, or time with family. By preparing thoroughly, timing your exit wisely, choosing the right buyer, and planning for the unexpected, you can ensure a safe landing and a legacy that lasts.

With the right approach, your business sale can be just as successful—leaving you free to thrive and soar to new heights. Download our free Wealthrive Fire Drills HERE